One of our very own students here at GCU is doing his part to help re-create UK nightlife culture and his work is about to be recognised in a short film called Generation DIY.
Eventbrite, the event managing and ticketing website, has put together a series of short films showcasing young people aged 25 or under in different cities across Britain who are “tearing up the rulebook” and helping to shape the future of UK nightlife.
Hashim Ali (22), features in the Glasgow film thanks to an idea he has been working on since the age of 15.
Hawkchild DIY aims to build the profiles of and promote independent artists and talents from unusual creative backgrounds.
The project, which was masterminded from his bedroom in Pollokshields, has gone from strength to strength and Ali has also helped to produce concerts, club nights and even released records under Hawkchild DIY.
“I don’t really conform to the usual ways of pushing club nights and have avoided the cliqued methods of pushing them such as getting people to comment on guest lists or hiring PRs.
“I prefer to use word of mouth techniques to get people interested and wondering what is going on.”
In fact, Hashim recently ran a club night at the Art School in Glasgow with Evian Christ, one of the biggest producers in the world who has worked with the likes of Kanye West and Sia, but his advertising tactic was something out of the ordinary.
“We got a pretty big techno act from Perth called Clouds to come and perform as part of the night, but for the headliner we advertised an economics lecturer.
“People seemed to think it looked like a great club night yet, they did not understand why we had this economics lecturer on the bill.
“We managed to create this buzz which was not synonymous with going out in Glasgow, instead people were curious to find out what was going on because it all seemed really absurd and then we brought out one of the most sought after producers in the world.”
Generation DIY has been officially released today.
